Hello my dear Friends, Newcomers, and Neighbors in Weston,
The President’s letter is a long tradition to be included in what used to be a paper
newsletter. In my first presidency with the club years ago, we used to actually
print and send a newsletter that would always begin with a letter from the
president, and include the upcoming events for the month. Like with everything in
life, I think there’s good and bad to be noted.
What was great about the paper form was that it got delivered to your mailbox.
You could hold onto it, post it… wherever you keep your calendar; and it was a
physical, tangible reminder that you were a part of something. From the Board’s
point of view, this meant we had to be exceptionally organized and work our
schedules, sometimes as much as three months in advance, to get the calendar
items arranged, organized, and planned, with reservations and deposits made;
but it also gave us a great sense of accomplishment when they were mailed out.
Now go forward, and we are in a virtually electronic era with many to most things
being sent electronically, cutting down paper, postage, and, in some respect,
labor. What does this mean for the recipients? Well, you can receive the same
information multiple times, you still feel good about knowing that you are part of
something, and there’s more opportunity for reminders. What are the negatives
for the recipients? Probably all the same things that were positive… lol. And
unfortunately, some people mistakenly or otherwise will opt out, and then they
don’t receive the information at all. I don’t ever recall telling a postman upon
delivery: “I never want to hear from that center again”… lol. What’s good about
electronic emails from the Board’s position? Well, it gives us an opportunity to
have “right up until the last minute” to get events organized, set our schedules,
and make plans, and still be able to make changes, since the calendar is easily
updated. However, having electronic emails go out from the Board’s standpoint
can be tricky, because we can only hope that our recipients read it, understand it,
and engage with the contact.
Whew…if you are still reading, I hope you know that we send out these
newsletters with the same care, enthusiasm, and affection for our town, friends,
newcomers, and neighbors, whether they are in paper form, and something you
can hold onto and keep, or they are electronic, and you take a screenshot and
tuck it away with your important information.
With Weston L♥ve,